LAUNCH Innovation partners with Health & Wellness and Consumer Nutrition brands by conducting proprietary innovation workshops that inspire and create blue sky thinking. We uncover brand, product and service challenges, while identifying new and exciting opportunities that ultimately launch them to new heights.
LAUNCH Innovation is made up of a coalition of senior leaders and experts across innovation, brand strategy, marketing and design. All members are hands-on at every stage of work; from facilitating and moderating sessions, to crafting tailored approaches and strategic tools that meet your goals and expectations.
Our model is designed to be agile and flexible, and evolves alongside you as the needs of your clients and brand shifts. There are no boundaries with LAUNCH. We build and lead you to the path that is untrodden and uncomfortable. Because where there is tension there is great opportunity.
Our team has decades of senior leadership experience in strategy, innovation and marketing, working with both iconic and challenger brands. This knowledge and expertise in understanding global shifts feeds into our approach and thinking with every project we do.
For us, what matters most is our clients’ success.
Some clients we’ve been fortunate to work with:
We have a variety of strategic innovation offerings at LAUNCH. All are designed to spark an insightful dialogue that ultimately brings new product or service ideas to market. We believe that collaborative thinking from the inside out makes for a roadmap towards success.
B2B/B2C INNOVATION WORKSHOPS
Half/Full-day Workshops
Product & Service Ideation
Cultural and Consumer Trend Analysis
Visualization of Ideas into Marketable Opportunities
STRATEGY
Brand Strategy & Positioning
Brand/Product Architecture
Content Strategy
Naming/Verbal Identity/Messaging
DESIGN
Conceptual Package & Brand Design
Web Design
Experiential & Event Marketing
Advertising & Video
At LAUNCH, we're about working smart, agile and together. Our approach is designed for more efficiency, deeper collaboration, and broader strategic thinking. It allows us to be completely immersed in the challenges you’re facing, and actively create actionable solutions together.
COLLECTIVE
LAUNCH has a coalition of senior experts across all roles from brand strategy and design, R&D, advertising, digital, naming and storytelling. We tailor each innovation session to meet our client’s budget, timing, and deliverables.
AGILITY
We are agile, engaging and entertaining, and tailor each innovation session with a success criteria that delivers actionable results for our clients.
INSIDE OUT
LAUNCH works with internal innovation teams as well as our client’s partners to help ideate and innovate across all areas based on challenges, goals and opportunities.
LAUNCH is managed by Francesca and Marc, and comprised of a team of eight senior experts across branding, strategy, innovation, design, and marketing.
We consider ourselves to be quite agile, which allows us to expand as needed based on your targeted challenges and goals. Our model is designed to deliver unique thinking that creates groundbreaking, ownable, and differentiated work, ‘launching’ your brand to the next level.
Francesca has nearly 20 years of experience in the world of innovation. She has innovated and created brand strategies for some of the biggest global brands, helping create, differentiate and launch successful challenger brands to ideating new products.
From innovation, brand strategy, naming and product ideation she’s been able to reinvent, reposition and reestablish new, tired and saturated brands, launching them into new territories through her innovative and strategic thinking and expertise.
“I look at innovation as a building block for untapped opportunities. By understanding global shifts with consumers, brands and businesses across health and wellness, CPG, beauty and retail, I uncover ground breaking, innovative insights, and bring them to life creating new opportunities.”
“Where there’s tension there’s great opportunity.”
With 18 years of experience under his belt, Marc has helped build and successfully launch brands through his branding, creative & innovation expertise.
Marc’s philosophy has always been centered on a powerful notion, ’Ideas without Borders’, which challenges conventional thinking and uncovers new emotional connections for products and brands. He likes to ask the tough questions, start a debate, and break new ground so brands and people can flourish.
“I evaluate brands and products from every aspect. Design, product, and the story they’re telling, and whether or not it’s strong enough to rise above the rest. I’ll always push brands to move towards the most uncomfortable place, because that’s where the bold go, and ultimately become successful.”
“Only those who dare move the world forward.”
JENNIFER T. - IT
BILLY D. - DESIGNER
KARLI S. - PROJECT MANAGER
HILLARY A. - ILLUSTRATOR
RAFAEL R. - DIGITAL
THERESA V. - CREATIVE DIRECTOR
We have a bicoastal presence, with offices based in New York, NY and Laguna Beach, CA.
